I can absolutely vouch for the fact that a real actual person (that would be me!) does a happy dance when people shop from our online jewellery store - and all of the small shop owners I know do the exact same thing.
So I'd like to encourage you to shop small, shop local and/or shop handmade as much as you can. It not only spreads the happy dancing around, but it keeps these sorts of boutique businesses alive and flourishing. Not just Australian jewellery designers like us, but all sorts of small, independent, local and handmade businesses.
As you can imagine, when you shop with big retailers, already wealthy shareholders and overpaid executives barely even notice.
But it's very different with small shops like ours where every order from a customer like you really does count and is a cause for celebration. You're making a direct difference to real people's lives.
Most importantly it helps us to continue to design and make beautiful and unique products so we'll still be around when you come back next time.
Shop small for gifts
It can be tricky for small shops to be heard above all the noise made by big retailers and other businesses with deep marketing pockets, especially at Christmas.
So do your best to go off the beaten path to hunt down small, independent shops and designers when shopping for gifts at any time of year, but especially at Christmas.
You'll almost certainly find products which are more special and created with more care. Not only will your gift recipients love that you made the effort, but you'll make some independent designers, makers, sellers (and their loved ones) very happy as well.
You can find some other small and mostly local designers featured in our What to Wear this Festive Season article. You can also go hunting on Instagram, Pinterest, Facebook, Google or just ask around.