I can absolutely vouch for the fact that a real actual person does a happy dance when people shop with us! So I'd like to encourage you to shop small, local and/or handmade as much as you can this festive season to spread the happy dancing around.
When you buy from big retailers, already wealthy shareholders and overpaid executives barely even notice.
But it's very different with small shops like ours where every order from someone like you really does count and is a cause for celebration. Plus it helps us to continue to design and make beautiful things so we'll still be around when you come back next time.
Shopping small at Christmas
It can be tricky for small shops to be heard above all the noise made by big retailers and other businesses with deep marketing pockets, especially at this time of year. So do your best to go off the beaten path to hunt down small, independent shops and designers when shopping this Christmas.
You'll almost certainly find products which are more special and created with more care. Not only will your gift recipients love that you made the effort, but you'll make some independent designers, makers, sellers (and their loved ones) very happy as well.
What's not to love about that?
You can find some other small and mostly local designers featured in our What to Wear this Festive Season article. You can also go hunting on Instagram, Pinterest, Facebook, Google or just ask around.